Hand & Nail Harmony, Inc., makers of Gelish, announces the creation of two special limited-edition Gelish colors today, “Pink Cherry-Blossom of Renewal” and “Pink Lilac Sparkle Sunrise.” Gelish will donate advance proceeds for Japan Tsunami & Earthquake Relief, in order to assist the survivors who live in areas affected by the devastating quake. The two special “Japanese-pink” pigments pay homage to the resilience of the people of Japan.
Harmony’s CEO, Danny Haile, has developed products in Japan for 15 years, working with Tokyo-based Nails Unique, a leading beauty-products distributor.
Mr. Haile is the inventor of Gelish, the holder of an international patent and three US patents pending, the brand front-runner in the newest salon nail-care trend, “the Gelish Permanent Manicure” that uses a unique gel-polish fusion technology. Gelish will donate over $50,0000 in advance to represent sales earnings from the two exclusive tribute shades. The donation period will be effective immediately, starting today through the anticipated period of distribution of the limited run of 1,500 specially-labeled bottles to last until about May 30, 2011. Gelish will donate the funds to the American Red Cross for Japan relief efforts.
Haile, President and CEO of Gelish, and David Daniel, COO, said, “This is a crisis that needs global help from all sectors; all of us here at Gelish and Hand & Nail Harmony extend our thoughts and prayers to the people of Japan and wish to support their relief and rebuilding efforts. We are committed to raising and donating funds to help our overseas colleagues and friends as well as their families and loved ones.”
Gelish, winner of the “Innovative Product of the Year Award,” adhesion-bonds gel-polish onto nail-edges, chemically attaching a micro-fine coating atop and all around each nail for a polished look that’s strong yet flexible, with no chipping or peeling. No odor, no chipping, no scraping…and no time-crunch issues, either: Gelish cures in seconds in an L.E.D. lamp, drying to a high-gloss, super-shiny finish that lasts and lasts – as fresh and glossy on Day 21 as Day 1. Gelish, available in close to 100 glorious colors, is sold exclusively to nail professionals for salon use, though soon a consumer kit for touch-ups is in the works to be sold exclusively through Sally Beauty Products. Gelish has been seen on music stars like Katy Perry, Rhianna, JLo and Ciara, on top supermodels for live runway fashion events, in print/magazine ads and editorials and on the hands and toes of stars of film and television. For more information, visit nailharmony.com.