Category Archives: Dating

Raw Attraction Dating Magazine Launches to Give Practical Dating Advice for Men

Raw Attraction Magazine is the ultimate dating guide written by men who have extensive dating experience. Today, it is running a special offer for its first month – the magazine is free to download from the App Store.

Raw Attraction Magazine has the most charismatic writers whom are all dating multiple women or have done so in the past. They show how they are living their lives, abundant with women. To those who men who are fed about with a sexless, single life then Raw Attraction Magazine is the place to go to motivate you towards action.

Aside from dating tips, it also focuses on self-improvement, self-confidence, self-development and focusing on the power of now. At Raw Attraction Magazine they note that, “There is a growing number of men who realize that they have to improve themselves in order to date the women they want and it’s not based on pick up lines and games – as is often the common theory when people read the book by Neil Strauss, ‘The Game’. “

This revolutionary and innovative magazine will have a profound impact on everyone’s dating life. The mission is to eventually bring the male and female parts of the dating world together. At Raw Attraction magazine they feel that, “Dating advice for men and women has become more like two corners of a boxing ring, when it should be a dance. We aim to make it that way.”

Raw Attraction Magazine aims to put more eligible men on the dating market having obtained real world advice. They aim to create a happier and more vibrant dating market for everyone.

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Applying Goal-Setting Techniques To Life Can Bring Personal Happiness

We’re a nation that loves making lists whether it’s for shopping, work or Christmas. But what about making a list of goals you want to accomplish in your life over the next five years? Dr Gian Gonzaga, relationship scientist at, explains how a ‘life list’ can help you find a fulfilling relationship…

We have busy lives and, often, little time left over to chase our dreams. Life gets in the way. To avoid this, it’s useful to know what your life goals are. Don’t be afraid to make a list of them, including practical goals, personal goals, and those things that will simply make you happy.

And remember not to neglect your relationship goals when making the list. Whether you’re in London or in Leeds dating, relationships can be difficult. If you’re single, your goals might be related to steps you can take to find a partner, while those in relationships might have goals to take things to the next level, such as moving in together or having a child. When you personally commit to goals, achieving them becomes much easier.

Dr Gian Gonzaga is dating website eHarmony’s relationship scientist. He says: “The act of writing down a list of things we want to achieve is surprisingly motivating, and it reminds us to make time for things that are important to us in life. It’s tempting to write a long list of exciting places to go and new things to do, but don’t forget achievements in your personal life as well. Seeing your relationship goals down on paper can spur you on to taking that first step to making them happen – perhaps through joining a club to meet someone new, or signing up to an internet dating service.”

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How Establishing Solutions Inc. Is Building A Business Around Keeping You From Getting Caught

Launched this month, Establishing Solutions Inc. is dedicated to keeping their clients safe while they partake in extra-curricular activities that would otherwise leave them in the “dog house” with their loved ones.

Establishing Solutions Inc. is a business that specializes in being a client’s “personal wingman” and would like to let its customers and potential customers alike know what types of services they currently offer.

The most flexible service the company offers is the “Custom Alibis for all Situations” package. Perhaps you need to disappear for a while and you need an excuse. Simply contact Establishing Solutions Inc. and explain your situation to them. No matter how detailed or finely executed of an alibi you need, Establishing Solutions Inc. will be there to cover for you. Because every situation is different, the price of the service will depend on how much detail you require your“professional wingman” to create.

As you are aware, it is tough to find a decent job because of the troubles our economy is facing. With the “Pseudo Work History” service however, you no longer need to worry about if your resume and references are good enough. Simply tell Establishing Solutions Inc. how many phone numbers or address references you need. You are then charged per reference, per month. You are also charged per written resume as well as per written cover letter, ensuring you look like the best possible candidate for that dream job you have been working so hard to get.

Need to get out of town for a week? The state? Perhaps you need to leave the country for an even longer period of time. With the “Pseudo Alibi Package,” you can ensure your tracks are covered and your loved ones will be none the wiser. The package includes a call to any phone number of your choice informing the recipient there will be a conference, when and where it will be, and how long the conference will last. You will also have a fake invitation mailed to you, which includes a schedule and topic list from either the Establishing Solutions stockpile or topics of your choice. A number can be provided that will forward all your calls to you or a voicemail with an answering service matching the supposed location you are really suppose to be at. An “e-ticket” is also e-mailed to your email to be printed and a certificate of completion from the “conference” will be mailed to a desired address. Customers can also add or subtract any features they wish, giving them the best “paper trail” possible.

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CaribPOP Network of Internet Sites announces the Launch of their dating site

Green Planet Solution Corporation and its affiliate CaribPOP companies is a privately-held, leading provider of online resources and tools for consumers and organizations today announced the launch of, a next generation, user friendly dating and social network Web site.

Some of the new features offers compared to similar experiences are video clips, match finder and more. To demonstrate its unique benefits, is offering its first 100,000 members free dating and unlimited communication for one (1) year.

“ provided members unique tools for members to find their match,” said Herbert Schaffer, President/Founder of Green Planet Solution. “We are also very excited about expanding our CaribPOP network of online sites to assist individuals around the globe in their daily activities.”

Beyond, Green Planet Solution also offers the following online Web sites:

• – Career Resource Center. Free Resume Posting w/Video & Photo. 2 Million Plus Jobs!

• – Entertainment site for Musicians, Artists’ & Film makers.

• – Free Micro-blogging site for friends, groups, family.

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Relationships in the UK : Some Things Change, Some Stay The Same

Casting one’s mind back to the “good old days” – were they really so good? The results of a recent study of Women’s Institute members indicate a belief that UK couples are better off these days than they were thirty years ago, however today’s consumer culture is also thought to contribute to the stress and pressure faced by couples in the current day and age.

How much has changed in thirty years and how much has remained the same? While our parents may recall the good old days of courting and wooing, meeting the parents and marriage before sex, a survey of WI members indicates that 65% of respondents believe couples today are much better off than they were thirty years ago. The study, conducted by eHarmony, reveals that the sample of 300 WI members aged 40-80 thought that their children’s relationships are better off today as a result of less pressure from family and society than in previous generations.

The study found that 90% of women remember money or the lack of as being the biggest stress of relationships thirty years ago. Yet in spite of increased salaries and double incomes for many couples, 84% still cite money as the biggest stress on relationships today. Work and career imposes more stress in a relationship today than thirty years ago but surprisingly it is how we spend our hard earned cash that causes many problems for today’s couples. Just 18% of WI members feel that material possessions caused relationship problems thirty years ago. In 2010, that figure has more than doubled to 45%.

Dr Gian Gonzaga, Ph.D, Senior Research Scientist for explains: “Irrespective of how society develops, we will always need to work to provide for ourselves and our loved ones, so finances and work will always be constants in our lives. However it is interesting to note that what we do with our hard earned cash is causing more stress on our relationships today than thirty years ago. Could this be a new relationship stress actually caused by consumerism?” Other survey results indicate the belief that young couples today simply don’t work hard enough at their relationships, something that perhaps if they were married, they would do. Marriage is generally considered as important for society and the Government is encouraged to support marriage through pragmatic measures like better tax breaks for married couples.

From dating in Birmingham to marriage in London, has developed scientific models of compatibility prediction catered for the United Kingdom. eHarmony’s Compatibility Matching System™ was created through a partnership with a multi-disciplinary research team from Oxford University’s Oxford Internet Institute. While caters specifically for dating UK, the eHarmony Labs use current psychological literature and psychometric theory to investigate and understand what makes relationships successful. Dr Gian Gonzaga, the senior director of research and development at eHarmony Labs, is a world-renowned expert in the field of compatibility, relationships and marriage.

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The Latest Web-Application for Dating and Social Networking for Smartphones Hit the Market with the Global Launch of Date or Hate by Rcoms

R-Coms announces the global launch of the Date Or Hate web-application for Smartphones (iPhone & Android). Date or Hate is the next generation dating & social networking service based on users’ geo-location. For the first time ever, people can be automatically matched based on their location whether they are in front of a computer or using Date or Hate mobile applications.

The extremely low latency, innovative combinations of several technologies and highly accurate matching algorithms enable automatic and valuable interactions between members. This first Date or Hate public web-app release for Iphone and Android will be gradually updated and upgraded with new features week in and week out. People can get it by typing: from their Iphones or Androids, or by signing-up at

During fall of 2010 and spring 2011 r-Coms will be gradually launching the Date or Hate native applications for Iphone, Ipad, Android, Blackberry and social media applications (Facebook, Myspace etc…)

“Date or Hate is the first of many applications that r-Coms has in the pipeline. We are focusing on location based solutions for both Business to Consumer markets and for Business to Business sectors” says Moulay Ghali Belghali, Co-founder and COO of the Swedish based r-Coms AB.

The technical development of the Date or Hate products is done in Nepal with an experienced technical team. The web-design and app-design is done both in Sweden and in Morocco.

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A Match Made in Heaven

What happens when the match made in heaven becomes the match made in hell? According to figures released by the Centre for Social Justice, family breakdowns cost the country an estimated £24billion per year. More than the impact on your wallet, bad relationships take a huge emotional toll on you, your family and your friends, as well.

Choosing the right person for a long-term relationship is one of life’s major decisions. “Long term happiness within your relationship is based on many criteria some of which vary by individuals. Others, such as sharing values and personality traits, are universal”, says Dr Gian Gonzaga relationship expert and Director of Research and Development at eHarmony Labs. However, “many people continue to fall into the same traps when making relationship decisions”, he adds. eHarmony offers some key advice for what to look for and what to avoid when picking a relationship partner.

Before It Gets Too Serious…

When you begin dating someone, you may be drawn in to their quirks, fun-loving nature, adventurous spirit, and maybe even their nonchalance about being together. But as dating turns into something more serious, are these traits something you will want in your relationship in five years’ time? “Often people find themselves looking for the things that are fun at the beginning, but these same things can cause conflict over the long haul and ultimately end up being a large part of why your relationship falters”, Dr Gian Gonzaga reveals. Before you become too serious, be sure you know what you will want the relationship to be like in the future. Make a list of the qualities your partner should definitely have, and the things that are an absolute deal breaker for you. If your personal beliefs and values are in line, then you are on the right path to a successful relationship. If you have to compromise, seriously ask yourself if they’re the right person for you.

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Fatal Flaws of Selection

We all dream about a “match made in heaven” – but what happens when the dream doesn’t become the reality? Making mistakes when choosing your life partner can not only impact upon your happiness, but also your children, family and fortune. According to figures released by the Centre for Social Justice, family breakdowns cost the country an estimated £24billion per year, which equates to a significant impact on your wallet – but that’s to mention nothing about the emotional cost of a family breakdown. is an online dating service that was launched in the UK in 2008, following extensive research into love and relationships conducted by eHarmony Labs and the University of Oxford’s Internet Institute. Offering British singles a relationship service based on scientific models known as the Compatibility Matching System™, eHarmony has gathered and analysed data identifying patterns to predict compatibility for UK couples dating in Birmingham, London, Bristol and beyond. Dr. Gian Gonzaga is the senior director of research and development at eHarmony Labs, a California-based institute that conducts relationship research in the US and around the world.

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Swinglifestyle Sets The Swinging Pace On Twitter

Nearly 10 years ago Swinglifestyle started the largest swinging website for the lifestyle and bi curious individuals. was at the cutting edge of alternative dating and set the pace back then. Now Swinglifestyle continues the social trend by utilizing Twitter.

Swinglifestyle Sets The Swinging Pace On Twitter

Swinglifestyle has begun to post tweets on Twitter. Swingers appreciate up to the minute party and swinger club dates and information. With the advent of social networking and micro blogging continues to lead the pack in its industry. “ has become so popular that even competitors were following and wanting to read our tweets, we are flattered” – Mike Hatcher

The decision to join Twitter for Swinglifestyle was an easy one. Twitter is a site that is free to join and post news. Swinglifestyle has always been a free swingers dating site and always will be.

Follow Swinglifestyle on Twitter or create an account now at

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Asian Dating & Webcam Dating Options Announced by, an online dating service owned by The Lombard Company, Inc. in Bowie, Maryland, announced today that they have added two new features to their dating website that was launched in February of this year. The first is a new Asian dating service, specifically for Asians and those with an interest in dating Asians. The second is a new webcam dating feature that allows users to communicate with each other live instead of relying on instant messaging and emails.

“You can’t really get a feel for what someone is all about if you just see a picture and read a profile,” said a company spokesperson. “Being able to communicate with during a webcam date gives you more of a sense of being in the room with a person. It definitely raises the comfort level between two people before they actually meet in person. Spending some time to get to know someone in the virtual world today makes that meeting in the real world far less awkward and much safer.”

The webcam dating feature is added to’s already significant array of user tools which includes traditional instant messaging, internal secure email, apps to customize profile pages, and capability to blog and upload YouTube videos. The design is very similar to the larger social networking programs used by Facebook, MySpace, LinkedIn and others, making one of the most cutting edge online dating websites in the industry.

The addition of the webcam dating feature is, surprisingly, fairly unique among online dating sitesAsian dating sites are common, but there aren’t any online right now that have the array of tools that is offering. In addition to Asian dating, they are also now offering a Latin DatingBlack DatingChristian Dating, and Jewish Dating service.

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New Jewish Dating Service By

The Bowie, Maryland dating service owned by The Lombard Company, Inc. is expanding yet again. After going public in February of 2009, is now offering a variety of ethnic dating options including the newest Jewish dating service that they announced today. Company executives are touting it as the most organized and well-staffed ethnic dating option on the web.

“A lot of Jewish dating services don’t have the full time staff, support network, and technology that we are able to offer,” said a company spokesperson. “Our presence in twenty three countries and overwhelming success in the general dating market has given us the ability to be able to launch a comprehensive ethnically targeted dating site that will bring a lot of people together with their preferred partners.”

The Lombard Company, Inc. put the Lovetropolis site online only nine months ago, and they are already cutting a big swath in the dating niche market. By combining social media tools such as instant messaging, webcam dating, blogging and YouTube video upload, they offer a more interactive dating experience and allow potential couples to get to know each other on a more intimate and safe level.

The Jewish dating service is just one of five that are being announced this month. The other four are Christian DatingLatin DatingAsian Dating, and Black Dating. is offering a free lifetime membership to all new members with a fee of $17.95 for profile approval and activation. Their network and pool of candidates is growing rapidly, and they are assuring their users that there is much more to come in the near future.

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More Entertainment press releases Is Celebrating Its Launch By Offering A Free 30-day Membership

In a press release issued to media worldwide today, Chairman/CEO Michael Lombard announced, “ is celebrating its launch by offering a free 30-day membership so that singles can evaluate our features and services risk-free.”

According to industry reviews, provides the widest variety of dating and social connectivity features on the Web. Whether members are matched by the personality survey or by chance, the site offers numerous tools to facilitate the exploration of a relationship. Members can get to know one another through interactive chat and posted audio/video profiles. Members can also read their daily horoscopes and lovescopes to see what the stars hold for their potential match. They can even enjoy a virtual date via the site’s live web cam feature. Additionally, expert features are available to members to augment their romantic skills. Chef Jay teaches singles how to make food sexier.’s celebrated team of resident experts dispenses fresh dating and relationship tips and advice. The online magazine provides advice and insight on datingrelationships and numerous contemporary topics of interest to savvy, single adults.

Prepared to gain market share from sites the likes of, eHarmony and, Lombard said, “We are so confident in our features formulation and site design that we are extending an invitation to everyone to try the site without restriction for 30 days on us.” He added, “The energy and atmosphere of is vibrant and unrivaled, setting an ideal mood for matchmaking and social connectivity. Singles will enjoy their leisure social time, affordably fulfill their recreational and romantic needs, and appreciate the indulgent customer service afforded them each time they log in.” was launched by The Lombard Company, Inc. to compete head-to-head with other major sites in the online dating market. Tagged as “the premier hot spot for online dating” and providing an extended free trial currently unavailable on competing dating sites, is expected to make its presence known.

About, love’s premier hot spot, is a new, upscale dating agency designed to make certain that members enjoy a VIP experience in a dynamic, well-appointed environment. caters to singles who are savvy and embrace the idea that everyone deserves to find love. is one of the major online dating sites, according to Online Dating Magazine and is “The Next Great Dating Service” according to ALoveLinksPlus. modernizes the online dating experience by providing a fusion of exceptional features that assist members in making a lasting match. already has members from 23 countries worldwide.

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Chicago Matchmakers’ New Workshops Helping Chicago Women Find Their Perfect Mate

On Saturday May 23, Chicago Matchmakers will host a workshop for single women titled, “Finding the Perfect Mate: How to know who you want, where to find him, and if you even want him.” This fun and interactive workshop is designed to improve the attitude and outlook towards dating of the attendees.

Chicago Matchmakers’ founder, Gayle Hudson explains that most of the single women she meets are very successful career women who just don’t know how to put the right focus on their love life. “Often someone will say to me, ‘I don’t know if I’m doing something wrong or if I just need to be patient.’ I created this workshop to give them a new starting point.” explains Ms. Hudson. According to Ms. Hudson, the advice she gives to her clients would be valuable to all singles.

The workshop will provide an opportunity for self-reflection on one’s current single status, as well as analyze opportunities for finding love that are currently being missed. Ms. Hudson seeks to avoid the clichés of “why am I still single?” and instead focus on “who is perfect for me?” Participants will have a thorough understanding as to what the person who they are looking for really looks like, and provide an avenue to discover where they might find this person. Also discussed will be negative stereotypes and hang ups which are preventing women from finding the right man for them.

Held in the private Upper Deck room at the Cubby Bear and with a cash bar, one thinks more ‘ladies night’ than a typical seminar and that’s exactly the point.”It’s a lot easier to be in a social setting and think about your love life than to sit in a classroom. I designed it to be informative, but fun and relaxing too”, says Gayle Hudson. Pre-registration is required and the cost is $25 which includes soft drinks. The workshop starts at 12 noon and is approximately 3 hours. The workshop will be repeated on June 27.

About Chicago Matchmakers
Chicago Matchmakers was founded in 2008 by Gayle Hudson. It is an exclusive matchmaking service that helps its clients by providing a personalized and confidential service. Gayle Hudson, who previously was an archaeologist, now helps Chicago singles find love through her matchmaking and relationship advice services. 

Single women who would like more information about this event are encouraged to visit Chicago Matchmakers’ website:

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Match.Com Advisor Unveils Secret To Successful Relationships

Doctor Helen Fisher, the chief scientific advisor to has revealed the science behind successful relationships after testing the romantic chemistry of nearly 30,000 singles.

The research involved studying the character traits of more than 28,128 members and has been developed to guide singles to potential partners. It examines not just basic personality traits, but also includes other aspects ranging from favourite foods and the type of exercise preferred to attitudes towards risk and even expertise with machinery.

Dr Fisher, who has studied the science of romance for 35 years, believes that this explains why some couples, such as Brad and Angelina, enjoy more successful relationships than others, such as Brad and his former partner Jennifer.

It hinges on which of four chemicals – dopamine, oestrogen, serotonin or testosterone – is most dominant in the brain. The balance of these chemicals helps create four different personality types which can then be used to determine how compatible people are.

The four personality types are explorers, builders, negotiators and directors.

Explorers, ruled by dopamine, tend to be novelty seeking, risk-taking and spontaneous and tend to work well with other explorers. Brad and Angelina are both explorers.

Serotonin is the dominant chemical in builders, people who are calm, conscientious, loyal and cautious. Unfortunately for Jennifer who is a builder, builders are more likely to be drawn to other builders and, like Brad, Jennifer’s recent ex-boyfriend John Mayer is an explorer.

Negotiators (oestrogen) are imaginative, intuitive and compassionate and they have good people skills while directors, who are ruled by testosterone, are more direct, decisive, competitive and often musical. Directors and Negotiators are better with each other than with a person sharing the same characteristics.

It does not always mean there cannot be a successful match between other combinations, but it may take more effort to keep the relationship alive. For instance, negotiators and builders can have a fiery but ultimately successful relationship. Dr Fisher has identified 10 different pairings, but some work a lot better than others.

Dr Fisher said: “The reasons why we love are incredibly complex, but it is possible to scientifically understand why people partner better with certain types.”

So far seven million members of dating site have taken the personality test based on this research in order to find the perfect partner.

Dr Fisher is a research professor of anthropology and one of the world’s leading experts on the nature of romantic love and attachment. Her research and her unique personality test are the subject of a new book ‘Why Him? Why Her? A guide to finding and keeping your perfect match’, has spent nearly five years developing her concept.

About is one of the original pioneers of online personals when it launched on the web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, has redefined the way people meet and find love and is credited with more marriages than any other site.

Today, more than 15 million people around the world participate in the relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. operates leading subscription-based online dating sites in 40 countries, in 15 languages, spanning six continents. also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. is an operating business of IAC (NASDAQ:IACI).

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Entertainment press releases Launches ‘Match Insights’ A New Personality Test Which Brings Science To The Art Of Finding Love the UK’s biggest online dating site has launched ‘match insights’ a brand new personality test which brings science to the art of finding love. Available free to all members in the UK, the test adds an innovative new element to the online dating experience, identifying members’ personality types to enhance the chances of finding that perfect match.

The new personality test has been designed by world-renowned biological anthropologist, Dr. Helen Fisher and harnesses her decades of experience studying the laws of attraction and compatibility. The test consists of 56 questions and identifies four fundamental personality types associated with certain brain chemical systems: Explorer, Builder, Negotiator and Director.

Dr. Helen Fisher, Scientific Advisor to said: “The reasons behind why we love are incredibly complex, but it is possible to scientifically understand why people partner better with certain types. 50% of personality has a biological basis and until now the search for love has largely been blind. This test lifts the veil on how people unconsciously go about finding the right match by answering the question of why we love who we love.”

Dr Helen Fisher added: “This personality test has already been taken by six million people on’s online dating sites around the world who have found it most empowering to take control of their own love lives and learn how to understand nature’s chemistry to find and keep a life partner.”

The ‘match insights’ personality test and self analysis is available free to all online dating members in the UK. This will be followed by a premium service available early next year which will deliver every ‘match insights’ user their best matches each day based on their personality type.

Jason Stockwood, International MD at commented: “Helping people find love is an art has perfected over the past 13 years. The reason that we have helped so many millions of people find love successfully is that we are always looking at new ways to make love happen. Innovation is at the heart of our business and the new personality test is one of the many things we are doing to help our members find the partner they’re made to be with.”

About Dr. Helen Fisher
Dr. Helen Fisher is a world-renowned biological anthropologist and an expert in the science of human attraction. As’s Chief Scientific Advisor, Dr. Fisher has used her extensive research into the science of relationships to help develop its match insights service. The first generation of this service was introduced in early 2006 in the States and it features a unique personality assessment and matching system.

About pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, has redefined the way people meet and fall in love and is credited with more marriages than any other site. Now, more than 15 million people around the world participate in the relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. operates leading subscription-based online dating sites in 40 countries, in 15 languages, spanning six continents. also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. is an operating business of IAC (NASDAQ:IACI).

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World Wide Mates Now Provides Exciting Free Features To Improve Your Search For Your Perfect Partner

“We’re very happy to be able to give everyone, from around the world, access to our wealth of services at next to no cost,” says Ken Savage of World Wide Mates. “These new features make it easier than before to find that ideal friend or life partner on World Wide Mates.”

World Wide Mates (available online at is now 95 per cent free, and the web site provides a host of exciting communication tools. These include email facility, public web cam chat rooms, and private web cam instant messenger.

“With the use of our web cam services you have the ability to see exactly whom you are making contact with, and if they are who they say they are in reference to any photos they have posted on their profile or have provided to you,” says Savage.

Since its launch, World Wide Mates has grown rapidly, and now includes thousands of members in its online database. The web site is well on its way to achieving its objective – of being the first truly international social dating community on the Internet.

On its database, World Wide Mates includes a treasure trove of detailed online dating personals, including photographs, video and audio. The web site also features a powerful ZIP code-based search tool.

“We are very passionate about being a global leader in the social dating industry and helping people connect,” says Savage. “We are continually looking for new ways to improve the quality of our social dating services and to help you find that perfect match.”

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The Ultimate Dating Guide For Men Is Back On The Market

Controversial dating guide The Art Of Mackin, a book that boasted about teaching men “how to be players”, is being re-released as an e-book exclusively on the website Art Of Mackin’ book, written by dating expert and self proclaimed “game advisor” Tariq Nasheed, was initially released in 2000. It eventually became a New York Times best seller, selling over 250,000 copies.

During its initial release, the book was condemned by some women’s groups for being misogynistic. According to the Maroon County News, some female students protested a scheduled lecture event by Nasheed at Colgate University. The protesters feared the ideology from Nasheed’s books would cause the males students to react negatively to the females on campus.

“What’s ironic about the initial female backlash, is that eventually, more women started buying The Art Of Mackin’ than men”, said Nasheed who has since released a dating book for women entitled Play Or Be Played: Everything Females Need To Know About Men Dating And Relationships (Simon and Schuster).

Nasheed has since appeared on several television shows including The Tonight Show with Jay Leno, Late Night with Conan O’Brien, and several MTV shows. He is also the host of the popular Mack Lessons Radio Show ( Nasheed is currently gearing up for a lecture tour this fall called Get Your Game Right (

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Match.Com Is Targeting Men To Find Love Online, the global and UK leader in online dating, has announced a new tactical Summer TV advertising campaign to capitalise on a successful first half of the year. Entitled “Too Many Women,” the campaign is designed to entice more men to find love online.

Men were the first adopters of online dating and in the early noughties made up more than 70 per cent of’s customers. has led the way in marketing online dating to women and through a series of innovative campaigns, became the first major brand to achieve the perfect balance. Now, online dating is the ‘new natural’ way to find a partner and hundreds of thousands of singles find love on the site every year.

The industry normally targets women, in the knowledge that men will follow. has now turned this concept on its head and is once again leading the market with a witty new TV campaign specifically aimed at men. As an added incentive, singles that sign up before the 14th September will get one week free. The offer will be accompanied by the original and best ‘make love happen guarantee’ from the which promises that those signing up who don’t find love in six months, will get six months free.

In a bid to help members find love in the six months leading up to Valentine’s Day, the 10 second and 30 second spots will go live for two weeks this week. The series of adverts have been created by Hanft Raboy & Partners and will air across channels including Sky Sports, Bravo, Setanta Sports and MTV with planning and buying by Initiative.

This latest TV marketing campaign for follows a strong start to the year for the world’s biggest online dating service. In the first half of 2008, the site recorded seven of its busiest days ever and this summer’s tactical ad buy will see additional marketing investment to the existing multimillion pound budgets to capitalise on the growing popularity of finding love online.

Jason Stockwood,’s Managing Director International commented: “The ‘Too Many Women’ campaign is cheeky and fun but it also illustrates the fact that online dating is now a very popular choice for women. Internet dating is becoming as widely accepted as shopping or banking online – almost everyone knows someone who has found love by logging on. Over 4.6 million people have signed up to in the UK alone, marking categorically that online dating is now the new natural way to find love.”

The new campaign will compliment the existing ‘Don’t Wait for Cupid and Fate’’ advertising outreach, which has successfully grown both brand awareness and subscribers in 2008.

About pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade.

Throughout its 13-year history, has redefined the way people meet and fall in love and is credited with more marriages than any other site. Now, more than 15 million people around the world participate in the relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. operates leading subscription-based online dating sites in 37 countries, in 15 languages, spanning six continents. also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. is an operating business of IAC (NASDAQ:IACI).

Via EPR Network

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