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British pop act OMYO to use Blingby’s ad technology to turn its music videos into unique shopping experiences

NEW YORK, 2017-Mar-21 — /EPR ENTERTAINMENT NEWS/ — Blingby has today announced a cutting-edge partnership with emerging British pop act OMYO, which sees its patented advertising technology turn the band’s music videos, concerts and more into unique shopping experiences for consumers around the world.

As part of the deal, the innovative advertising and marketing omnichannel platform will curate a series of unique videos that lets viewers shop the stars’ styles as they see them with its ‘bbstream technology’ – a portable scrolling selection of fashion, products and destinations as seen in the videos. Viewers can watch and purchase the styles or book a flight or hotel inspired by the video with the click or tap of a button.

Oxfordshire-born urban pop act OMYO found fame last year when they provided the soundtrack to New Look’s Autumn/Winter fashion campaign with critically acclaimed single ‘Lady’. They have since gone on to become BBC Introducing favourites and receive plays from the likes of BBC Radio 1 Xtra’s Charlie Sloth.

OMYO’s close links to fashion retailers – ranging from New Look to Ellesse – made the band a natural fit for Blingby’s advertising capabilities. As fans watch their music videos, live performances and more, they can simultaneously watch and shop interactively through the bbstream.

At a recent headline show in New York, OMYO also became the first band to use Blingby’s Live technology – the world’s first real-time consumer shopping experience designed for concerts, fashion shows and more.

OMYO and Blingby will also be collaborating on the duo’s next music video for their upcoming single, ‘Days With You’. The video will be bbTagged by Blingby and will feature items of clothing from fashion retailer River Island.

Founder and CEO of Blingby, Marcia Favale, commented on the partnership: “OMYO is right there fusing the boundaries of music and fashion. They have worked with some absolutely aspirational fashion brands – ASOS, Adidas, Ellesse, Blood Brother and more. They know exactly what their fans want to wear and OMYO is inspiring new trends. Through Blingby, OMYO can promote labels whilst maintaining creative integrity. Blingby is the platform designed to bridge that gap and make a connection between music fans and what the stars are wearing.”

OMYO added: “We are always looking for brand new ways of engaging with our fans and followers and Blingby adds a whole new dimension to our videos. Incorporating the Blingby videos into our Facebook page and posts is especially helpful as it is so difficult to stand out on social media these days, but having a video that doubles as an interactive browsing experience provides exactly that.”

SOURCE: EPR RETAIL NEWS