Tag Archives: retail

British pop act OMYO to use Blingby’s ad technology to turn its music videos into unique shopping experiences

NEW YORK, 2017-Mar-21 — /EPR ENTERTAINMENT NEWS/ — Blingby has today announced a cutting-edge partnership with emerging British pop act OMYO, which sees its patented advertising technology turn the band’s music videos, concerts and more into unique shopping experiences for consumers around the world.

As part of the deal, the innovative advertising and marketing omnichannel platform will curate a series of unique videos that lets viewers shop the stars’ styles as they see them with its ‘bbstream technology’ – a portable scrolling selection of fashion, products and destinations as seen in the videos. Viewers can watch and purchase the styles or book a flight or hotel inspired by the video with the click or tap of a button.

Oxfordshire-born urban pop act OMYO found fame last year when they provided the soundtrack to New Look’s Autumn/Winter fashion campaign with critically acclaimed single ‘Lady’. They have since gone on to become BBC Introducing favourites and receive plays from the likes of BBC Radio 1 Xtra’s Charlie Sloth.

OMYO’s close links to fashion retailers – ranging from New Look to Ellesse – made the band a natural fit for Blingby’s advertising capabilities. As fans watch their music videos, live performances and more, they can simultaneously watch and shop interactively through the bbstream.

At a recent headline show in New York, OMYO also became the first band to use Blingby’s Live technology – the world’s first real-time consumer shopping experience designed for concerts, fashion shows and more.

OMYO and Blingby will also be collaborating on the duo’s next music video for their upcoming single, ‘Days With You’. The video will be bbTagged by Blingby and will feature items of clothing from fashion retailer River Island.

Founder and CEO of Blingby, Marcia Favale, commented on the partnership: “OMYO is right there fusing the boundaries of music and fashion. They have worked with some absolutely aspirational fashion brands – ASOS, Adidas, Ellesse, Blood Brother and more. They know exactly what their fans want to wear and OMYO is inspiring new trends. Through Blingby, OMYO can promote labels whilst maintaining creative integrity. Blingby is the platform designed to bridge that gap and make a connection between music fans and what the stars are wearing.”

OMYO added: “We are always looking for brand new ways of engaging with our fans and followers and Blingby adds a whole new dimension to our videos. Incorporating the Blingby videos into our Facebook page and posts is especially helpful as it is so difficult to stand out on social media these days, but having a video that doubles as an interactive browsing experience provides exactly that.”

SOURCE: EPR RETAIL NEWS

Boots Has Launched Its Christmas TV Advert Featuring The Sugababes Hit Single Girls

Boots’ Christmas TV advert from 2007 won an industry Gold Award in The Campaign Magazine Big Awards. The company has now launched this year’s seasonal advert, and it features the Sugababes’ hit single ‘Girls’.

In 2007 the Boots TV advert gave real insight into the lengthy preparations women make when getting ready for that all-important Christmas party. The music that accompanied it was ‘Here Come the Girls’ by Ernie K Doe, originally a hit in the 1970s.

This year, Boots‘ new Christmas advert celebrates the art of choosing great gifts for your colleagues this season. The advert shows Boots knows that women want to get it right, finding the perfect present at a price they can afford.

Boots has teamed up with the Sugababes, the UK’s biggest girl band, for this year’s campaign. The advert features the trio’s recent single ‘Girls’, which includes a sample of ‘Here Come the Girls’ by Ernie K Doe. The Sugababes feel-good single has been selling fast in selected Boots stores across the nation, and Bootshas matched the 10p donation to the White Ribbon Alliance for every copy it has rung through its tills.

The theme of the song reflects the feminine traits highlighted in the advert. Set in an office, viewers will see women making lists, lovingly wrapping presents, and even offering themselves up as gifts in a bid to ensure they give the perfect ‘Secret Santa’ present.

Throughout the commercial viewers are given hints of items that would make ideal Christmas gifts for friends, family and colleagues this year. From beauty products for a bushy-browed boss who receives the ‘No7 Eye and Brow Kit‘ to a colleague who has a soft spot for cuddly toys who receives the ‘In the Night Garden Soft Friends Gift Pack’, the message is there is something for everyone. With a huge range of Christmas gifts for 2008 under £5 and many presents part of a three for two mix ‘n’ match offer at Boots this season, ‘Secret Santa’ has never been so easy.

The office scene was shot over a period of five days in a disused office block. There were 400 women on the site and only 50 men, but everyone had a go at wrapping their own ‘Secret Santa’ present. In keeping with the theme of their advert, this year more than 2800 staff at Boots UK’s Nottingham and Feltham support offices will be attempting to break the world record for the largest number of people involved in a ‘Secret Santa’ on one day.

About Boots
Boots UK is the UK pharmacy-led health and beauty retailing business of Alliance Boots.

Via EPR Network

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