Boots’ Christmas TV advert from 2007 won an industry Gold Award in The Campaign Magazine Big Awards. The company has now launched this year’s seasonal advert, and it features the Sugababes’ hit single ‘Girls’.

In 2007 the Boots TV advert gave real insight into the lengthy preparations women make when getting ready for that all-important Christmas party. The music that accompanied it was ’Here Come the Girls’ by Ernie K Doe, originally a hit in the 1970s.

This year, Boots‘ new Christmas advert celebrates the art of choosing great gifts for your colleagues this season. The advert shows Boots knows that women want to get it right, finding the perfect present at a price they can afford.

Boots has teamed up with the Sugababes, the UK’s biggest girl band, for this year’s campaign. The advert features the trio’s recent single ’Girls’, which includes a sample of ’Here Come the Girls’ by Ernie K Doe. The Sugababes feel-good single has been selling fast in selected Boots stores across the nation, and Bootshas matched the 10p donation to the White Ribbon Alliance for every copy it has rung through its tills.

The theme of the song reflects the feminine traits highlighted in the advert. Set in an office, viewers will see women making lists, lovingly wrapping presents, and even offering themselves up as gifts in a bid to ensure they give the perfect ‘Secret Santa’ present.

Throughout the commercial viewers are given hints of items that would make ideal Christmas gifts for friends, family and colleagues this year. From beauty products for a bushy-browed boss who receives the ‘No7 Eye and Brow Kit‘ to a colleague who has a soft spot for cuddly toys who receives the ‘In the Night Garden Soft Friends Gift Pack’, the message is there is something for everyone. With a huge range of Christmas gifts for 2008 under £5 and many presents part of a three for two mix ‘n’ match offer at Boots this season, ‘Secret Santa’ has never been so easy.

The office scene was shot over a period of five days in a disused office block. There were 400 women on the site and only 50 men, but everyone had a go at wrapping their own ‘Secret Santa’ present. In keeping with the theme of their advert, this year more than 2800 staff at Boots UK’s Nottingham and Feltham support offices will be attempting to break the world record for the largest number of people involved in a ‘Secret Santa’ on one day.

About Boots
Boots UK is the UK pharmacy-led health and beauty retailing business of Alliance Boots.

Via EPR Network

More Entertainment press releases

Posted: November 18th, 2008 under Artists, Awards, Celebrity, Entertainment, Music, Promotions, Society.
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32Red Plc, the UK facing online gaming company, has revealed that they have been nominated in the Best Deal of the Year and Revitalised Brand of the Year categories of the LeisureReport Awards 2008.

The LeisureReport Awards are designed to highlight and reward successful business development and these latest nomination have been announced in recognition of 32Red’s progress throughout in 2007 and 2008.

No strangers to the winning of awards, 32Red has already succeeded in proving itself through the online casino site, which has won the acclaimed Best Casino award from Casinomiester an unprecedented five consecutive years since 2003.

According to Ed Ware, CEO at 32Red Plc, the LeisureReport recognition of the re-energising of the 32Red Casino brand was a result of considerable amount of serious work and focus. He added, “The company wanted to put more time and energy into the 32Red brand to portray the qualities our players have come to know and expect from us.”

The Best Deal of the Year nomination reflects 32Red Plc’s corporate performance, with the smooth and successful selling of the betdirect brand in November last year. The subsequent funds were invested into the casino brand and have been the spur for32Red’s strong performance in 2008. Ed Ware, commented, “We’re honoured to have been nominated for two awards - they are demonstrative of 32Red’s good year, our progress in 2008 and the direction for us in 2009, where we hope to build and accelerate our success.”

About 32Red Plc:
32Red is the five times winner of the Best Casino title awarded by watchdog and player advocate site Casinomeister and is renowned for providing industry-leading level of support to players.

While over 80% of 32Red’s players are from the UK, 32Red Plc is based in Gibraltar and is fully licensed and regulated by the Government of Gibraltar. Listed on the London Stock Exchange’s AIM (ticker: TTR), 32Red Plc is renowned for its transparency and excellent player support.

The 32Red PLC gaming company offers a range of online gaming products including an online casino, a poker room, online bingo and mobile casino. These are operated through the 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and DashCasino.com brands.

Via EPR Network

More Entertainment press releases

Posted: October 23rd, 2008 under Awards, Entertainment, Fun, Gambling, Game Developers, Games, Online.
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White Lies Dark Truth is a revolutionary guide to finding your inner voice, beyond the conditioning imposed on your thought processes since birth. The questions posed by White Lies Dark Truth are simple, but profound: Who are you? What are you living for? If you spend your life living for the good opinion of society, you will end up angry, and disillusioned: you must find a way to release yourself from these false goals and judgments. With this self-help guide, you can explore methods of healing and understanding that will contribute to your overall well-being. By utilizing the wisdom the book carries, you will attain a profound sense of contentment and freedom, thereby loosening the psychological chains that society tightens around you. Open your mind to the truth of who you are with White Lies Dark Truth, and you will see everything differently – especially yourself.

Mony Singh, the author of White Lies Dark Truth says that when you heal yourself, you can help to heal society, which is infected by anger, hate, and negative emotions. Peace in this world can only be achieved by reprogramming our minds and souls; removing the social viruses we carry with us from childhood. White Lies Dark Truth allows you to troubleshoot your own life, to find your spirituality once more, and to move forward into peace and enlightenment.

The impact of the book is widespread: recently showcased at the 2008 ALAA Expo, a growing readership is proof of the book’s powerful message. Critical acclaim for this unique self-help guide is growing stronger every day.

White Lies Dark Truth was selected for Honorable Mention list at the 2008 New York Book Festival (newyorkbookfestival.com) This book is the urgent needed of the society, especially our youth (teenagers and/or growing adults), where it is needed most.

To know more about the book, visit the books website at whiteliesdarktruth.com

Via EPR Network

More Entertainment press releases

Posted: August 22nd, 2008 under Awards, Books, Entertainment, Publishing, Society.
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