Sky+ has reported 1.1 million TV addicts made full use of their Sky+ and Sky+HD boxes to deal with one of the toughest TV viewing decisions of the year and avoid missing the X Factor Final and the BBC’s Sports Personality of the Year which both took place on the 13th December.

ITV1 aired X Factor - The Final between 7:30pm - 9:30pm clashing with BBC’s Sports Personality of the Year, showing between 7pm and 9pm, forcing viewers to choose between the two. However, data released by Sky shows that 1.057 million households chose to set their Sky+ and Sky+HD boxes to record either show. Eight hundred and ninety two thousand (892,000) viewers chose to set their Sky+ boxes to see Joe McElderry crowned X Factor champion for 2009. Whilst 165,000 viewers recorded Ryan Giggs being crowned BBC Sports Personality of the Year via their Sky+ and Sky+HD boxes.

Figures also show that the Sports Personality of the Year was watched by more men than woman both live (556,000 vs. 443,000) and via Sky+ (93,000 vs. 72,000), indicating women won the battle of the remote to watch the X Factor final live.

A Sky TV spokesperson commented: “Scheduling clashes like this are what Sky+ was made for, allowing fans to watch every second of their favourite shows. When the X Factor and Sports Personality of the Year came up against each other this weekend, almost 1.1 million Sky+ and Sky+HD users had enjoyed the shows by Monday morning.”

Via EPR Network
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