Turner Broadcasting has launched a free online game creator on Cartoon Network based on its number one boys’ franchise Ben 10.

Ben 10: Alien Force Game Creator enables kids across the UK to build professional looking online games and share their work in the Game Creator online community.

To date, Game Creator has generated more than 20 million game plays and seen more than 50,000 games created since a soft launch on Cartoon Network’s website in October. Following its impressive UK debut, the Turner-created game is rolling out across 12 European territories.

Ben 10: Alien Force Game Creator is Cartoon Network’s first online game to incorporate user-generated content, and allows users to select everything f r o m the game environment, to the heroes, the villains, obstacles and the game objective. Tiles and selected objects are then drawn onto a grid, creating a platform-style game that the creator must be able to complete in order to upload to Cartoon Network.

The top 200 games will feature on Cartoon Network’s fully moderated kid’s games area on the website, and games can be played, shared and rated by all visitors to the site. New content will appear on the site daily and visitors can browse for new games by hero, game type or favourite game creator.

Caroline Casey, director of Digital Development at Turner Broadcasting, EMEA said: “As the number one boys’ brand in the UK, the Ben 10: Alien Force Game Creator adds a new dimension to the way kids can engage with their favourite hero online. The character association clearly makes this game very special, but what stands it apart is that it’s so easy to use, and that kids are making stuff for kids. The phenomenal launch stats attest to Game Creator’s immense usability and playability.”

Via EPR Network
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